What are Magazine inserts good for? Usually the offer is along the lines of a BUSINESS REPLY MAIL postcard with the hope that readers will tick a box and sign up for a subscription.

This month’s Cabinet issue 37 : Bubbles featured a magazine insert as a call for help. A specially made copy of their magazine was on display for a recent exhibition at the Canadian Center for Architecture (CCA) in Montréal. But the copy had been stolen! CCA later found footage of the theft on its surveillance cameras.

Have you seen this Man?
You can email a tip directly at:
punishment@cabinet magazine.org
or anonymously via the handy postcard, addressed to Cabinet Issue Retrieval Taskforce:

I have some information about this lousy good-for-nothing.
His name is: ________________________________
He was last seen at: ___________________________

Too bad I don’t have any information. It’s a great advertisement for a real problem. This is a magazine insert I feel compelled to fill in and send off.